Without complex marketing strategies, funnels, money investments, and fears free

Are you a new coach struggling to get your business off the ground? 

Do you feel overwhelmed and frustrated with the process of attracting clients? 

For a long time you have been trying to break that glass ceiling and start earning money or growing your revenue?

If so, you're not alone! Many new coaches face similar challenges as they try to build their businesses. 

However, there is hope

In this article, we'll share the inspiring story of Mary, a life-coach, who overcame these challenges and became a highly sought-after expert.

You will learn how Mary transformed her business and gained the understanding, confidence, and skills she needs to consistently attract high-ticket clients. 

By following Mary's journey, you'll gain valuable insights and strategies that will help you stand out from the competition, create a constant flow of clients, and pack your schedule 2 months in advance.

As a new life coach, Mary faced several challenges in building her client base and making a meaningful impact. She was passionate about helping people achieve their goals and overcome obstacles, but wasn't sure how to attract the right clients and grow her business.

One of the biggest obstacles Mary faced was the lack of a steady flow of customers. She relied heavily on word-of-mouth marketing, which made it challenging to control the flow of customers and predict her income. Mary struggled to maintain a consistent income, which hindered her ability to grow her business and achieve her long-term goals.

Another challenge Mary encountered was that clients who attended the first free session did not always buy or stay with her. Often, the wrong customers came who were not her target audience and did not have the means to pay for her services. This made it challenging for Mary to sustain her business in the long run and achieve the success she desired.

Despite these challenges, Mary remained committed to her goal of helping others and offering valuable coaching services. She continued to offer free sessions to attract new clients, but unfortunately, this resulted in an overload of clients, but no sales.

Mary was determined to find a way to succeed. She knew that with the right guidance and support, she could overcome these obstacles and make a meaningful impact in the lives of her clients. That's when she decided to book a 60-minute strategy session with me to get the help she needed to take her business to the next level. 

With persistence and a willingness to adapt her approach, Mary was able to overcome these challenges and build a successful business that helped people achieve their goals and live their best lives.

When Mary came to me for help, I started by conducting a detailed questionnaire to uncover the specific challenges she was facing as a new life coach. Through this process, Mary was able to articulate her struggles and frustrations in more detail, which helped me gain a deeper understanding of her situation.

One of the biggest obstacles Mary faced was a lack of clarity around her niche, product, and ideal client. She had a wide range of skills and was passionate about helping people in all areas of their lives, but wasn't sure which specific area she should focus on.  As she was trying to help everyone with everything, her clients were confused and they could not see her expertise and worth.

Next, Mary knew she needed to add value to her niche beyond her coaching skills, but didn't know how to package her services in a way that would appeal to potential clients. In a way she was not able to speak her clients' language. This often led to competing on price rather than value, which hindered the growth of her business and the acquisition of new customers.

Another challenge Mary faced was how to stand out in a crowded market. There were many other coaches offering similar services and it was difficult to distinguish herself and her offerings. She knew she needed to find a way to stand out and offer her clients unique value, but she didn't know how to do it without sacrificing price or quality of work.

Furthermore, clients who attended her first free session did not buy or stay with her, and many of the clients who applied to work with her were not the right clients for her. These clients often did not have the financial means to pay for her services, making it challenging for Mary to sustain her business in the long run. Despite being overloaded with free sessions, there was no income coming in, making it difficult for Mary to keep her business afloat.

Finally, imposter syndrome and other limiting beliefs around sales were major obstacles to Mary's progress in her coaching business. She often felt like an imposter, doubting her abilities and questioning whether she was qualified to be a coach. This lack of confidence affected her ability to market herself and sell her services effectively. She struggled with setting prices that accurately reflected the value of her services and found it difficult to close sales, often feeling guilty or pushy when discussing payment with potential clients. These limiting beliefs caused Mary to miss out on potential opportunities and stunted the growth of her business.

As we worked together, I provided Mary with tools and strategies to help her overcome her specific challenges. This included helping her to identify her unique strengths and value proposition, nail on her niche and ideal client, create a compelling marketing message, develop a sales process that felt authentic and aligned with her values, and get rid of all her limiting beliefs that were hindering her progress.

Overall, the process of working with Mary was focused on identifying her specific challenges, developing a customized plan to overcome them, and providing her with the tools and support she needed to achieve success. Through this process, Mary was able to transform her frustration and overwhelm into confidence and empowerment as she built a thriving life coaching business.

With Mary, after identifying her struggles, we went through this 6-step process to get results:


***Step 1: Identifying her niche and her ideal client***

Mary gained clarity around who her ideal client was and what their needs and pain points were. We analyzed her strengths and passions to identify the specific niche she wanted to serve.

Result: Mary now has a clear understanding of who she wants to serve and how she can best help her clients. She has a focused target market and can tailor her services to meet their specific needs.


***Step 2: Defining Mary's value and crafting an irresistible offer***

Mary worked on defining her unique value proposition and identifying the specific results and transformations that she could deliver to her clients. She then crafted an offer that was aligned with her strengths and expertise, addressed the needs of her ideal clients, and was irresistible to them.

Result: Mary has a clear understanding of her value and can effectively communicate it to potential clients. She also has an offer that is compelling and attractive to her target audience, making it more likely that they will choose to work with her.


Identifying your target audience and understanding your value are critical components of building a successful life coaching practice. 

When you know exactly who your ideal client is, and what your unique strengths and expertise are, you can create targeted messaging that speaks directly to your clients and their unique needs and challenges. 

This allows you to build trust and credibility with your potential clients, making it more likely that they will choose to work with you. 


Let me help you  to identify your target audience, understand your value, and create an irresistible offer, so you set yourself up for success and increase your chances of building a thriving coaching practice.


    ***Step 3: Standing out from the competition***

    We took a critical look at Mary's competition and analyzed their strengths and weaknesses. Mary identified areas where she could differentiate herself and created a unique selling proposition (USP) that sets her apart in the market. We also focused on creating a plan for building her personal brand and online presence to increase her visibility.

    Result: Mary now has a clear understanding of how she can differentiate herself and stand out in a crowded market. She has a unique selling proposition and a strong personal brand that attracts her ideal clients.


    ***Step 4: Developing a step-by-step plan to attract new clients***

    Mary worked with me to develop a clear and actionable plan for attracting new clients. Together, we identified strategies that were aligned with her strengths and values and that would resonate with her ideal clients.

    Result: Mary now has a clear roadmap for attracting new clients and knows exactly what steps she needs to take to reach her goals. She also has a greater sense of confidence and direction in her business.

    By standing out from the competition and developing a step-by-step plan to attract new clients, you can increase your visibility and attract more potential clients to your coaching practice. 

    This not only sets you apart from other coaches but also helps you gain more confidence in your ability to attract and convert clients. 

    By working with me, I can help you to identify your unique value proposition, craft a compelling offer, and develop a targeted plan to attract new clients. 

    Together, we can help you build the thriving coaching practice you desire. 

    Contact me today to learn more about how I can help you take your coaching business to the next level.


      ***Step 5: Overcoming imposter syndrome and other limited beliefs related to sales***

      Many coaches struggle with imposter syndrome and limiting beliefs related to sales, which can hold them back from reaching their full potential. In this step, Mary worked on identifying and addressing any negative beliefs or self-talk that were holding her back from confidently selling her services.

      She learned to reframe her mindset and to approach sales with a more positive and confident attitude. Mary also developed strategies for dealing with imposter syndrome, such as focusing on her accomplishments and strengths, and reframing failures as learning opportunities.

      Result: Mary gained the confidence and mindset needed to sell her services with ease and authenticity, and she no longer let imposter syndrome or limiting beliefs hold her back.

      ***Step 6:  Feeling excited and motivated to take action***

      By the end of our coaching session, Mary was feeling energized and excited about putting her plan into action and building the life coaching business of her dreams. 

      Result: Mary is now motivated and empowered to take action towards her goals.

      Overcoming imposter syndrome and other limiting beliefs related to sales can hold you back from reaching your full potential as a coach. By recognizing and addressing these beliefs, you can build confidence and gain a greater sense of self-worth, allowing you to approach sales with ease and confidence.

      With a clear plan in place and a newfound sense of confidence, you will be inspired to take the necessary steps to attract new clients and grow your coaching business.

      If you're ready to overcome your limiting beliefs and take action towards building a successful coaching practice, I invite you to work with me. 

      Together, we can create a step-by-step plan to attract new clients and overcome any fears or doubts that may be holding you back. Let's get started today!

        Mary wanted to get a steady flow of customers. Now, her calendar is booked 2 months in advance!

        Mary wanted to spend less time conducting free sessions. Now, the amount of free sessions has decreased in half, while the amount of paid clients has increased 4 times!

        Mary wanted to get away from working with people who were not her target market and who were not interested in working with her beyond a free session. Now, she attracts her ideal clients, who are looking forward to working with her, and willing to pay for her services.

        Mary was afraid of sales and did not want to look pushy. Now, Mary sells her coaching using an authentic sales process. She sells easily and effortlessly, as she understand her real value to her clients.

        As a result, she was able to achieve her long-held aspirations while helping people and earning a decent income by working for herself. She has become an expert in her field and has found true fulfillment

        If you are looking to achieve similar results and transform your business, I am here to help you. Let's work together to create the business of your dreams.

          Well, absolutely!

          Mary's success story is a testament to the power of investing in yourself and seeking support when you feel stuck. 

          As a coach, I am passionate about helping others achieve their goals and create the impact they desire. I help other coaches become experts in their field and create a steady flow of motivated  and financially capable clients.

          That is why I offer a FREE 60-minute strategy session to those who are ready to take the first step towards growth and transformation. 

          Through this session, I will provide personalized recommendations and support to help you identify the factors that are holding you back from advancing your expertise and develop a plan to become a highly-paid and in-demand coach with a booked calendar of clients for the next 2 months.

          Just like Mary, you too can achieve the success you desire with the right support and guidance.

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